It is of paramount importance to stay current on digital marketing trends. As technology evolves, so must you — that means being willing to master and learn new software and technologies as they arise. Those skills need to be kept sharp because the industry is very competitive.
The good news is that trainings and certifications are in abundance, and many are freely available.
In this post, I have compiled a list of worthwhile digital marketing certifications, organizations, and platforms to help you keep your skills sharp.
|Institution/ Subject||Cost||Duration||Length of validity||Link|
|Google Garage — Intro to Digital Marketing||Free||6-7 hours||N/A||Google Garage|
|Google AdWords Fundamentals||Free||10-12 hours||12 months||Google Partner|
|Google Analytics and Tag Manager||Free||15-20 hours||12 months||Google Analytics|
|Bing Ads Accreditation Exam||Free||15-20 hours||12 months||Bing Ads Accreditation Exam|
|HubSpot Inbound Certification Exam||Free||3-4 hours||25 months||HubSpot Inbound Certification Exam|
|HubSpot E-mail Certification||Free||3-4 hours||25 months||HubSpot E-mail Certification|
|HubSpot Content Marketing Cerification||Free||3-4 hours||25 months||HubSpot Content Marketing Cerification|
|Facebook Blueprint Certifcation||$150 per exam||2-3 days||12 months||Facebook Blueprint Certification|
|Facebook Ad Certification||$150 per exam||2-3 days||12 months||Facebook Ad Certification|
|Social Marketing Training — Hootsuite||Free||60 minutes||Never expires||Social Marketing Training — Hootsuite|
|Hootsuite Platform Training||Free||2 hrs, 30 mins||Never expires||Hootsuite Platform Training|
|Social Selling Training — Hootsuite||$299||3-4 hours||Never||Social Selling Training — Hootsuite|
|Copyblogger Content Marketing Certification||Annual Authority Membership: $399
Certification Program: $495
|N/A||Does not expire as long as authority membership is maintained||Copyblogger Certified Content Marketers|
|University of New Hampshire — Design Certificate||Dependent upon which workshops taken||Up to 2 years||Never expires||UNH Design Certificate|
|University of New Hampshire — Communication Certificate||Dependent upon which workshops taken||Up to 2 years||Never expires||UNH Communications Certificate|
|Southern New Hampshire University — Social Media Marketing Certificate||$1,881||Up to 2 years||Never expires||SNHU Graduate Social Media Marketing Certificate|
|Great Bay Community College||$595 – $3000||20-70 hours||Never expires||Great Bay Digital Marketing Center|
When you get one (or more) of these certifications, make sure that you incorporate them into your resume and perhaps more importantly, that LinkedIn profile you may have a habit of neglecting. It really is important, you know. Never mind the knowledge and new skills you will have picked up.
With such a variety of certifications at your disposal, it can be relatively easy to garner the attention of an employer, client, customer, or collaborator with the right one.
Which one is best for you, you ask?
Isn’t that the point of this post? Be on your way to a new certification today!
Do you have one of these certifications? Was it worth your time and/or money investment?
This information is accurate as of June 2018.
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