Blog

Unlock Your Creative Potential with Music

Music is super personal to me. I grew up with a love for singing and nowadays seem to have music on when I’m doing just about everything from working, running, showering, doing household chores, driving … you name it. I even have a tattoo of music. (I’ll spare you the picture. Just believe me on […]

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17 Digital Marketing Certifications to One-Up Your Peers

It is of paramount importance to stay current on digital marketing trends. As technology evolves, so must you — that means being willing to master and learn new software and technologies as they arise. Those skills need to be kept sharp because the industry is very competitive. The good news is that trainings and certifications […]

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2018 UNH Marketing Conference Highlights

The University of New Hampshire’s Department of Professional Development recently held its 2018 Digital Marketing Conference featuring marketers from seven area organizations including the following: Victoria Cimino, Director, New Hampshire Division of Travel and Tourism Development Allen Finn, Senior Content Marketing Strategist, WordStream Jessyca Keeler, Executive Director & Karolyn Castaldo, Marketing Manager; Ski NH Kara […]

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Sales Scripts and the Importance of Sales and Marketing Alignment

Some organizations provide sales scripts to their sales reps to have conversations with prospects at various stages of the buyer’s journey, usually as part of an overarching marketing campaign. This is met with varying degrees of success if sales and marketing teams didn’t collaborate in advance or if the sales reps come across as inauthentic. […]

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Content Marketing Best Practices in 15 Minutes or Less

Networking guru and author Kevin Willett recently featured Snowbird Creatives on his Friends of Kevin Radio Show. In the 15-minute segment, I define content marketing best practices, give social media best practices, talk about upcoming trends and answer the question, “Do I need a blog?” Listen to the show now. Click on the play button […]

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Social Media Tips for New Small Businesses

Starting a business is challenging. There is never enough time to get everything done and hard decisions on how to spend your time have to get made each day. Even if you own a small, home-based business, you can’t survive on the myth that “if you build it, they will come.” You’ll have to put […]

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Facebook Live or Bust!

Have you been hearing all the hype about Facebook Live but you aren’t sure where to start? Or how it could help your business? Maybe you’re nervous to go Live or you don’t consider technology your BFF. This post will allay your fears and get you pointed in the right direction. I was in Boston […]

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The Competitive SWOT Analysis Edge

I’ve worked with a number of clients this year (both big and small) and conducted a modified strengths, weaknesses, opportunities and threats (SWOT) analysis for some of them to help them gain clarity for the direction of their business and/or content marketing efforts. After performing a competitive SWOT analysis for one of my customers, I […]

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How to Automate Social Media with Buffer

Who doesn’t love saving time? I can’t think of anyone, though I do know quite a few people that wouldn’t know what to do with themselves with more “free time.” Here are a few tips to get you started with my favorite social media automation tool, Buffer. If you’ve ever tried to queue up social media […]

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How to Hire the Best Freelance Content Marketers

Content marketing has become a lucrative area for businesses of all sizes to seek greater engagement and stronger relationships with prospects and customers. With content marketing, organizations can have a greater impact on sales and revenue with less spend than traditional marketing tactics. In fact, many businesses are assigning a greater portion of their marketing […]

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How to Work with a Designer

Designers are people; they are not mind readers. They have a skill which requires time and talent to execute as well as clear communication and understanding on any particular project. I realize this is not Earth-shattering news, but based on some things I have seen that others have asked designers to do, a little reminder […]

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Milk it! How to Repurpose Content ’til the Cows Come Home

If you like to stretch a dollar when it comes to content, keep reading. This post will help you get the most out of what you’re creating to work smarter, not harder. For repurposing, I don’t mean where to distribute the content. I mean the actual content. As in, how many things can you make […]

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3 Questions to Answer Before Writing

I’m going to save you some time and give the answers to you now. 1. Who is my audience? 2. What is the purpose of this piece? 3. What type of deliverable will this be? (print publication, online, direct mail, mobile, etc.) That’s it. These are the three most important questions to ask before you […]

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How to Write a Blog Post in an Hour

It’s 3:47 on June 30 and I’m overdue for a blog post. I thought this would be a fun exercise to write a post in less than an hour to prove that it can be done. Also because I need a post and I think this will be fun. [I will provide updates along the […]

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5 Great Sites for Royalty-Free Images

This post is partly selfish to alleviate some guilt I’ve been feeling. I’ve used some images from one of my favorite royalty-free sites and I didn’t source them (more on this below). I didn’t have to; there isn’t a specific attribution mandate to do so. But even still, I like to give credit where credit […]

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What Type of Content to Create? 7 Ideas

Content solves a problem. So, what type of problem are you trying to help people solve? Assuming you know your target audience, have well-defined buyer personas, a buying journey, and current content mapped to the journey, how do you know what to create? Because it needs to be meaningful to the person reading the content […]

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