Sales Scripts and the Importance of Sales and Marketing Alignment

Some organizations provide sales scripts to their sales reps to have conversations with prospects at various stages of the buyer’s journey, usually as part of an overarching marketing campaign. This is met with varying degrees of success if sales and marketing teams...

Content Marketing Best Practices in 15 Minutes or Less

Networking guru and author Kevin Willett recently featured Snowbird Creatives on his Friends of Kevin Radio Show. In the 15-minute segment, I define content marketing best practices, give social media best practices, talk about upcoming trends and answer the question,...

Social Media Tips for New Small Businesses

Starting a business is challenging. There is never enough time to get everything done and hard decisions on how to spend your time have to get made each day. Even if you own a small, home-based business, you can’t survive on the myth that “if you build it, they will...

Facebook Live or Bust!

Have you been hearing all the hype about Facebook Live but you aren’t sure where to start? Or how it could help your business? Maybe you’re nervous to go Live or you don’t consider technology your BFF. This post will allay your fears and get you pointed in the right...