17 Digital Marketing Certifications to One-Up Your Peers

It is of paramount importance to stay current on digital marketing trends. As technology evolves, so must you — that means being willing to master and learn new software and technologies as they arise. Those skills need to be kept sharp because the industry is very...

2018 UNH Marketing Conference Highlights

The University of New Hampshire’s Department of Professional Development recently held its 2018 Digital Marketing Conference featuring marketers from seven area organizations including the following: Victoria Cimino, Director, New Hampshire Division of Travel and...

Sales Scripts and the Importance of Sales and Marketing Alignment

Some organizations provide sales scripts to their sales reps to have conversations with prospects at various stages of the buyer’s journey, usually as part of an overarching marketing campaign. This is met with varying degrees of success if sales and marketing teams...

Content Marketing Best Practices in 15 Minutes or Less

Networking guru and author Kevin Willett recently featured Snowbird Creatives on his Friends of Kevin Radio Show. In the 15-minute segment, I define content marketing best practices, give social media best practices, talk about upcoming trends and answer the question,...