Have you been hearing all the hype about Facebook Live but you aren’t sure where to start? Or how it could help your business? Maybe you’re nervous to go Live or you don’t consider technology your BFF. This post will allay your fears and get you pointed in the right direction.
I was in Boston last week near Fenway Park and saw a billboard advertising Facebook Live. It was a tutorial ad much like this one:
It seems that Facebook is doing everything except putting the phone in a person’s hand to get started. But when you throw 50 million dollars at a campaign, you must be pretty serious about getting people to respond.
If you haven’t watched a Live video, you’re missing out. If you haven’t been using the Live video feature, your business could be missing out. That’s in part because people watch live videos three times more than recorded ones. There is something to be said about being in the moment as it is happening. And your business can gain from this added exposure.
Need some ideas?
Check out the Facebook Live map.
At any moment in time, you can see Facebook Live recordings as they’re happening. Better yet, click on some blue dots and check a few out.
I clicked on three and I wasn’t disappointed. I watched a man talk who is representing a food truck company page, I watched a makeup tutorial and I watched a LuLaRoe consultant pitch some product. (I didn’t see my unicorn leggings though or I would have taken action.)
I went Live on my own personal page recently and watched the numbers as they came in during and after the recording. During the Live video, I had a couple of people watching. No big deal. But within 24 hours, I had over 200 views; at 48 hours I had 250 and at the time of this post, I have close to 270. Folks, this post is about sea turtles. I love sea turtles but it wasn’t a very exciting post. It wasn’t filled with action or an offer or anything controversial. It was a just test. Can you imagine the possibilities if you plan out a Live video, have a clear objective and call to action and promote it in advance?
Getting started with Facebook Live
You can initiate Facebook Live as an individual (from your personal page) or from your business page. Hint: you can test incognito from your personal page.
After you’ve tested it and you’re ready for prime time, simply record from your business page, noting the audience will likely already be “public.”
Landscape or portrait mode?
Based on my own experience and trials, I’ve learned that you must choose either a vertical or horizontal display and commit to it for the duration of the recording. If you rotate the video during the recording, it will appear as sideways or upside down to your viewers. See my tests here:
A note on the audio
It might go without saying but remove distracting audio from the recording area. This could include traffic, music, children, pets, a dishwasher or loud co-workers.
I’ve also found it best if your camera mic works best when you’re capturing video from the main (screen) side. When you flip the image, the mic also flips so if you’re holding the phone and you flip it, know that your audio may be muffled or reduced during the flip.
Make sure you test first so you reduce some jitters by at least understanding the technology. These tests above were done with an iPhone, so point being, play around with it and test it out on your device before you go live to the public.
Answer these questions before recording:
In watching videos made by others, I find that people get to the end and sound-off awkwardly. Here are some ideas on how to end your recording:
If you’ve mastered the art of going live and are ready to up your game, here are some additional ideas you can try:
Whether you’re a small business owner or a marketer in a larger corporation, you can take advantage of the many benefits of Facebook Live. With views of live videos three times higher than recorded ones, if you’re not using Facebook Live, you’re missing out. Happy recording!
Follow Snowbird Creatives on Facebook so you can watch when we go live and learn more useful tips like this one.