Social Media Strategy for Small Businesses

How to Create a Social Media Strategy for Success There are 3.2 billion people on social media and about 80% of those users follow at least one business. This means social media is a great platform to create brand awareness, generate leads, boost conversions, and...

How to Optimize Your Facebook Business Page

8 Tips to Increase Awareness & Conversions on Facebook Facebook is the most used social media platform in the United States and despite the data breach scandal in early 2018, it is still growing by 13% every year. What does this mean for your business? Facebook is...

Cleaning Up Your Business YouTube Account

YouTube Clean-Up 101 YouTube is the second largest search engine in the world, so if you have an existing account for your brand or business, keeping it updated, fresh and clean should be a high priority. As both marketers and business owners, we are often tasked with...

Facebook Ads 101

Learning to use Facebook Ads Manager Over the years, the Facebook Ads Manager platform has evolved and increased the abilities and options that advertisers have for targeting their audiences. This evolution has resulted in an extremely robust marketing tool which in...