Unlock Your Creative Potential with Music

Music is super personal to me. I grew up with a love for singing and nowadays seem to have music on when I’m doing just about everything from working, running, showering, doing household chores, driving … you name it. I even have a tattoo of music. (I’ll spare you the...

17 Digital Marketing Certifications to One-Up Your Peers

It is of paramount importance to stay current on digital marketing trends. As technology evolves, so must you — that means being willing to master and learn new software and technologies as they arise. Those skills need to be kept sharp because the industry is very...

2018 UNH Marketing Conference Highlights

The University of New Hampshire’s Department of Professional Development recently held its 2018 Digital Marketing Conference featuring marketers from seven area organizations including the following: Victoria Cimino, Director, New Hampshire Division of Travel and...

Sales Scripts and the Importance of Sales and Marketing Alignment

Some organizations provide sales scripts to their sales reps to have conversations with prospects at various stages of the buyer’s journey, usually as part of an overarching marketing campaign. This is met with varying degrees of success if sales and marketing teams...