by Candy Osborne | Jul 7, 2016 | Blogging, Content Creation
Ready to Write? Answer these Important Questions first! I’m going to save you some time and give the answers to you now. 1. Who is my audience? 2. What is the purpose of this piece? 3. What type of deliverable will this be? (print publication, online, direct mail,...
by Candy Osborne | Jun 30, 2016 | Blogging, Content Creation
Write a Blog in an Hour or Less…and GO! It’s 3:47 on June 30 and I’m overdue for a blog post. I thought this would be a fun exercise to write a post in less than an hour to prove that it can be done. Also because I need a post and I think this will be fun. [I...
by Candy Osborne | Jun 4, 2016 | Blogging, Content Creation, Content Marketing
Choosing What Type of Content to Write Content solves a problem. So, what type of problem are you trying to help people solve? Assuming you know your target audience, have well-defined buyer personas, a buying journey, and current content mapped to the journey, how do...
