by Candy Osborne | Aug 8, 2018 | Content Creation
Let Music Fuel Creativity Music is super personal to me. I grew up with a love for singing and nowadays seem to have music on when I’m doing just about everything from working, running, showering, doing household chores, driving … you name it. I even have a tattoo of...
by Candy Osborne | Jul 28, 2016 | Content Creation, Digital Marketing
If you like to stretch a dollar when it comes to content, keep reading. This post will help you get the most out of what you’re creating to work smarter, not harder. For repurposing, I don’t mean where to distribute the content. I mean the actual content. As in, how...
by Candy Osborne | Jul 7, 2016 | Blogging, Content Creation
Ready to Write? Answer these Important Questions first! I’m going to save you some time and give the answers to you now. 1. Who is my audience? 2. What is the purpose of this piece? 3. What type of deliverable will this be? (print publication, online, direct mail,...
by Candy Osborne | Jun 30, 2016 | Blogging, Content Creation
Write a Blog in an Hour or Less…and GO! It’s 3:47 on June 30 and I’m overdue for a blog post. I thought this would be a fun exercise to write a post in less than an hour to prove that it can be done. Also because I need a post and I think this will be fun. [I...
by Candy Osborne | Jun 4, 2016 | Blogging, Content Creation, Content Marketing
Choosing What Type of Content to Write Content solves a problem. So, what type of problem are you trying to help people solve? Assuming you know your target audience, have well-defined buyer personas, a buying journey, and current content mapped to the journey, how do...
