by Katie Ham | May 1, 2019 | Content Marketing, Small Business
The most challenging aspects of running a small business isn’t always your day-to-day specialty work. Sometimes it’s simply controlling the organizational management and task delegation to see the big picture in terms of who is doing what and when. Once your business...
by Candy Osborne | Mar 15, 2017 | Content Marketing, Social Media
Networking guru and author Kevin Willett recently featured Snowbird Creatives on his Friends of Kevin Radio Show. In the 15-minute segment, I define content marketing best practices, give social media best practices, talk about upcoming trends and answer the question,...
by Candy Osborne | Sep 15, 2016 | Content Marketing
Content marketing has become a lucrative area for businesses of all sizes to seek greater engagement and stronger relationships with prospects and customers. With content marketing, organizations can have a greater impact on sales and revenue with less spend than...
by Candy Osborne | Jun 4, 2016 | Content Marketing, Creative Process
Content solves a problem. So, what type of problem are you trying to help people solve? Assuming you know your target audience, have well-defined buyer personas, a buying journey, and current content mapped to the journey, how do you know what to create? Because it...
