by Candy Osborne | Jan 29, 2018 | Marketing Strategy
Scripting your Sales and Marketing Team? Some organizations provide sales scripts to their sales reps to have conversations with prospects at various stages of the buyer’s journey, usually as part of an overarching marketing campaign. This is met with varying degrees...
by Candy Osborne | Dec 15, 2016 | Digital Marketing, Marketing Strategy
Using SWOT Analysis in Your Business I’ve worked with a number of clients this year (both big and small) and conducted a modified strengths, weaknesses, opportunities and threats (SWOT) analysis for some of them to help them gain clarity for the direction of their...
