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Sales Scripts and the Importance of Sales and Marketing Alignment

Sales Scripts and the Importance of Sales and Marketing Alignment

by Candy Osborne | Jan 29, 2018 | Marketing Strategy

Scripting your Sales and Marketing Team? Some organizations provide sales scripts to their sales reps to have conversations with prospects at various stages of the buyer’s journey, usually as part of an overarching marketing campaign. This is met with varying degrees...
The Competitive SWOT Analysis Edge

The Competitive SWOT Analysis Edge

by Candy Osborne | Dec 15, 2016 | Digital Marketing, Marketing Strategy

Using SWOT Analysis in Your Business I’ve worked with a number of clients this year (both big and small) and conducted a modified strengths, weaknesses, opportunities and threats (SWOT) analysis for some of them to help them gain clarity for the direction of their...

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